The MarTech Digest
563.4K views | +0 today
Follow
Your new post is loading...
Scooped by Marteq
Scoop.it!

Exciting new tools for B2B prospecting - Biznology

Exciting new tools for B2B prospecting  - Biznology | The MarTech Digest | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

Marteq's insight:

An excellent summary of the available resources to enhance your database. Honestly, solid work to build your complete database of your targeted universe should make inbound marketing superfluous. 

No comment yet.
Scooped by Marteq
Scoop.it!

Spotlight on…Every Market media launches global B2B database - FierceCMO

Spotlight on…Every Market media launches global B2B database - FierceCMO | The MarTech Digest | Scoop.it
Every Market Media has launched a B2B international marketing database, which represents 217 countries and 70,000 business types in its 25,975,162 records. Each record in the database includes, at a minimum, a business type and unique email address. The company said many of the records include full business card values (Contact Name, Title, Company Name, Address, City, State, Zip, Phone and Email).


Receive a FREE daily summary of The Marketing Technology Alert

Marteq's insight:

FYI as we're constantly looking to improve the in-house DB.

No comment yet.
Scooped by Marteq
Scoop.it!

B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert

B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources.


__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Marteq's insight:

Can't argue with the sources nor the order of priority, but I'm a bit surprised that proprietary DBs are only 51%.

No comment yet.