1. Create granular content assets
Implementation tip: LinkedIn provides granular targeting options that enable you to target subsets of your audience either through position, job function, seniority level or title. 

2. Build your top-of-funnel prospect list
Implementation tip: Launch a social ad campaign in Facebook and Twitter to drive engagement with your content. Build a remarketing list in AdWords or AdRoll with these social top-of-funnel visitors and deploy a remarketing strategy that helps to educate.

3. Integrate remarketing & lead nurturing
Implementation tip: When a prospect engages with content, move them to the next stage, your remarketing list. 

4. Appeal to each persona