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EMarketer: Google, Facebook together command 51.6% of digital display advertising - MarketingDive

EMarketer: Google, Facebook together command 51.6% of digital display advertising - MarketingDive | The MarTech Digest | Scoop.it
From www.marketingdive.com - March 16, 2017 8:40 AM
  • EMarketer believes Google will command 40.7% of U.S. digital ad revenues this year, more than doubling the share of its closest competitor, Facebook, per the research company.
  • Google’s dominance in search will increase 16.1% to $28.55 billion accounting for around 78% of U.S. search ad revenues in 2017.
  • Where Facebook is beginning to shine is in display advertising, where it is expected to reach $16.33 billion for a 39.1% share. With a growth rate of 32.1% in display, Facebook will take display revenue from Google, Yahoo and Twitter. Google’s display revenue is expected to hit $5.24 billion, but its market share will decrease to 12.5%.
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Facebook Exchange news feed campaigns as powerful as AdWords [data] - Brafton

Facebook Exchange news feed campaigns as powerful as AdWords [data] - Brafton | The MarTech Digest | Scoop.it
From www.brafton.com - June 12, 2013 7:02 AM
Two case studies suggest that FBX news feed campaigns sometimes outperform name brands' AdWords programs.


Condensed...


Advertisers who use pay-per-click models to drive traffic back to their websites should investigate potential lead generation and conversion opportunities through Facebook Exchange (FBX). According to a new report from Triggit, an FBX partner, companies can see impressive results through social media marketing via Facebook. In some instances, results rival or outperform campaigns on Google AdX.

 

[The] international retailer and large apparel site saw CTRs 16 to 24x higher than alternative FBX options, which rival averages from AdWords. The international retailer’s campaign is 38x higher than its Google AdX efforts.

 

Perhaps more important for businesses is FBX news feed campaigns’ cost effectiveness. Triggit reported that its two clients saw much lower cost per acquisition (CPA) rates than right-side FBX ads and Google AdX campaigns.

Marteq's insight:

If your content distribution strategy includes FB, then you may want to test this program. Although the report focuses on B2C advertisers, there may be an opportunity (thus the "test" recommendation).


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Facebook Marketing's curator insight, August 27, 2013 7:46 PM

This is important to consider info.  According to a new report from Triggit, an FBX partner, companies can see impressive results through social media marketing via Facebook. In some instances, results rival or outperform campaigns on Google AdX.
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[Infographic] Google vs. Facebook Battle of Online Advertising - e-Intelligence

[Infographic] Google vs. Facebook Battle of Online Advertising - e-Intelligence | The MarTech Digest | Scoop.it
From www.e-intelligence.in - May 8, 2013 6:51 AM
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Azhar Mohammed's comment, May 8, 2013 8:58 PM
totally agree with you and it is definitely an eye opener. Some amazing figures. This would be useful while planning your communication mix and how to implement it. If you look closely at the data somehting that stands out is the time each unique visitor spends / month on each site and Facebook leads by four times the time of google so it can be said that facebook may be a more effective tool to penetrate the market?
Penny Liu's comment, May 9, 2013 3:53 AM
interesting way to present your insight! i was really surprised when I look into those chart and facts! i reckon this is useful when it comes to communication mix analysis. the data is really clear it will helps marketers/ companies to compare when they choose their communication tools.
Greg Mudd's comment, May 11, 2013 11:57 AM
while Google is ahead currently, Facebook has been taking a lot of steps to bite into online advertising, by working with several data companies to tie in offline purchase history with online, their introduction of emoticons, etc.
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Can Facebook Beat the Google Display Network in Online Advertising? | WordStream

Can Facebook Beat the Google Display Network in Online Advertising? | WordStream | The MarTech Digest | Scoop.it
From www.wordstream.com - March 25, 2013 7:20 AM
Facebook Ads: Do They Even Work? See How Facebook Advertising Compares to the Google Display Network.
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Nadhirah Aljffri's curator insight, October 1, 2014 9:53 PM

No. I don't think online advertising on social media like Facebook would work. 
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