Search is poised to experience a late-stage renaissance as several shifts in the digital media landscape push marketers toward search advertising.
1) Privacy restrictions will nudge marketers toward search.
2) Brand safety concerns are making search look more attractive.
3) eCommerce’s emergence as an advertising channel will benefit search.
4) Voice is gaining popularity and is well-aligned with search.
Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester
It's possible, but I tend to think that blind outbound efforts will continue to dissipate.
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