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Digest...
Why are the new gTLDs ideal for microsites?
► Completely blank canvas.
► Guaranteed use and availability.
► Easy to remember so you don’t need search.
► SEO likely to generate better results if they get to you by search.
► Perfectly balances with apps and other mobile experiences. Microsites in new top-level domains also balance out well with apps and mobile experiences. If you think about what you use apps to do – perform one specific function – then creating microsites that essentially do the same thing is an easy way to translate that experience onto the personal computer experience.
► Can create different microsites for different targeted customers. What’s so great about having your own TLD is that you can build out microsites that essentially sell the same product but to different targeted audiences.
► Easiest way to start using the brand gTLD.
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Microsites died, but this is a pretty good argument for a microsite-Lazarus driven by gTLDs. Very smart, and should be considered!