Your new post is loading...
Excerpt...
Customers can now monitor, publish, and analyze social campaigns from within their Eloqua environment to help them save time, increase revenue, and achieve modern marketing performance goals. Key highlights include:
1. Campaign ID Integration
This gives marketers true cross-channel campaign management and analytics by enabling Eloqua campaign content to be tagged, tracked, and analyzed across social channels.
2. Enhanced Social Content Promotion
“Smart CAP” (Smart Create a Post) capabilities enable marketers to quickly promote online and offline content with one-click publishing automation. Content can be distributed to social channels including Facebook, Google+, and YouTube, allowing marketers to efficiently message on target social channels.
3. Custom Audience Creation
Marketers can target the right audience on social media with relevant and timely content by creating scalable, real-time, and hyper-targeted campaigns. All groups are dynamically maintained in near real-time allowing for ongoing campaign development.
___________________________________
-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
-If you like this scoop, PLEASE share by using the links below.
We don't normally scoop product or feature announcements, but this one was interesting for two reasons:
1) the continued integration of social into the MA platform (separate monitoring not necessary)
2) and this quote: "To help marketers overcome this challenge, the Oracle Eloqua team collaborated with our friends from Oracle Social to create and deliver a more comprehensive, scalable, and integrated modern marketing solution." In other words, Dev is working more closely together.