- B-to-b event marketing departments need to have the right people with the right skills to be successful, not just the right technology and processes
- From an organizational design perspective, this means having several roles set up to cover all aspects of event planning and execution
- Event marketers must be knowledgeable about the organization’s offerings and value proposition, key industries and market segments
Sirius raises an important point: quite often the event marketing team is not staffed properly.
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