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In 2015, BrightFunnel released a host of statistics that show marketing must work harder than ever and that its efforts span the entire buyer’s journey, from lead to sale. 
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Top of the Funnel Tweaks
Marteq's insight:
Why important?: These are excellent tips that can add to your conversion rate. But as usual...TEST!!
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing
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Offline information sources remain important, supplemented by new online sources High-value B2B purchase decisions are typically complex, involving multipl. Marketing topic(s):B2B strategy. Advice by Dave Chaffey.
Marteq's insight:
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers. #MarTech #DigitalMarketing
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Before the hand-off to sales:
Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
#MarTech #DigitalMarketing
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![How to Build a High-Converting Marketing Funnel [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/8wmSdIEuNG2tPOyL0_k-ovL6dadsvGA8m9WNoVsbzkY=)
Sales - Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Quick exchange of your email address and you'll receive this one page list. A bit of a stretch to reach 101, but you get the idea.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Moral of the story: always match your content to the stages of your buyer's journey.
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![B2B Sales Benchmark Research Finds Some Pipeline Surprises [INFOGRAPHIC] - Salesforce | The MarTech Digest | Scoop.it](https://img.scoop.it/xB6NjErydyWGuXpQM2TS0fL6dadsvGA8m9WNoVsbzkY=)
Marteq's insight:
Missing: the quantity of opportunities, or the relative percentage to each other. I don't doubt the percentages, but the number of email campaign leads usually far exceed the number of social leads.
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Marteq's insight:
The report associated with the adjacent infographic. It's free, but requires registration.
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Last year, a study from Leads360 (now Velocify) found that speed-to-call is the single largest driver of lead conversion, with the headline result being that a phone call to a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call. Now new data from Software Advice supports the importance of calling leads quickly, finding that qualification rates fall with each passing second.
__________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
My gosh, are you kidding? It falls off that quickly? Unbelievable! Does this data impact your thinking at all?
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And you'll want to CT for a few fixes.
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