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Does Infographic Marketing Still Work? A Data Driven Answer - QuickSprout

Does Infographic Marketing Still Work? A Data Driven Answer - QuickSprout | The MarTech Digest | Scoop.it

Excerpt...


Although the data doesn’t look as appealing as it used to, if I were you, I would still continue to leverage infographics for the following 3 reasons:

-- >  They still produce good traffic – unless you are an exceptionally good writer, chances are you are going to generate more traffic from infographics than you will from your blog posts.

-- >  It helps with branding – more people will see your brand, assuming you put your logo on your infographics. This will help increase the amount of direct traffic you receive.

-- >  You’ll get great referral traffic – if it weren’t for infographics, I would have never generated links from sites like Forbes and Huffington Post. Sure, these links may not help boost your rankings as much as they did in the past, but they still drive qualified traffic to your site.

 

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Marteq's insight:

Infographics continue to play a role in the B2B visual marketing area. Don't discount!

Brandon Gains's curator insight, August 19, 2014 1:53 PM

Check out the Referral SaaSquatch blog for more Product Marketing Content! www.referralsaasquatch.com/blog

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Make More Persuasive Infographics By Balancing Context With Simplicity - Forrester

Make More Persuasive Infographics By Balancing Context With Simplicity - Forrester | The MarTech Digest | Scoop.it

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How to Create an Infographic That Boosts Social Shares and Leads | Social Media Examiner | #TheMarketingTechAlert

How to Create an Infographic That Boosts Social Shares and Leads | Social Media Examiner | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Digest...


If you want that attention on your marketing message, you’ll have to do more than share a picture surrounded by text. Here are seven steps to creating your first infographic.

#1: Plan Your Story Around Your Objectives

#2: Gather Your Data

#3: Sketch Your Idea

#4: Find Your Inspiration: Whether you have an infographic design in mind or not, it’s a good idea to look at what’s already out there (even if it’s just to ensure your idea is different enough to capture attention).

#5: Build Your Infographic

#6: Create Your Infographic’s Social Preview

#7: Share Your Infographic

 

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Marteq's insight:

Seems like a simple task, but it's numbers 1 and 2 that will require some quiet time to accomplish. And sometimes #2 comes before #1.

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10 Tools for Creating Infographics and Visualizations - SEOmoz

10 Tools for Creating Infographics and Visualizations - SEOmoz | The MarTech Digest | Scoop.it

Here's the list of tools compiled by SEOmoz:


1. Piktochart

2. Easel.ly

3. Infogr.am

4. Visual.ly

5. Tableau

6. OmniGraffle

7. Basalmiq

8. RSA Animate series 

9. TimelineJS

10. Present.me




Marteq's insight:

What a great compilation!  It includes tools to create video, infographics, wireframes, etc.  BOOKMARK THIS ONE!


  • See the article at www.seomoz.org
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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