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Email is the top channel for delivering marketing messages. Let's look at 7 ways that you can increase your email opt-ins and get more subscribers.
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A) Overlays: Here are a few overlay and pop up plugins and services:
B) Advanced Overlay: A new technology by BounceExchange is getting significant traction recently. The service will display an overlay on your site when the user moves their cursor to the top of the page to click a back or close button. Neil Patel reports that he increased his leads by 10-20% as a result of using this technology. I have found, but not tested, a free code set that a SEO forum user called ‘GoForJacob’ wrote – and supposedly gives you a similar result. A search for “goforjacob popup” will bring up the page.
C) Inline: Conversion Voodoo shared a case study where an overlay on the Shoemoney blog increased its signups by 36% simply by adding “Enter Your Email Here” inline the form field.
D) Avoid Distractions: The overlay had a line of text below the ‘Signup’ button that read “Not Ready to take that step? OK, Why not just Subscribe to the RSS Feed?” Removing that single line generated a significant 28% increase in subscribers.
E) Bars: Another popular option with marketers is having a colored bar that sits at the top of your website and asks visitors to take a specified action. Two companies that offer this technology are HelloBar and ViperBar.
F) Your LP: Every landing page should have 5 key elements.
- Headline
- Benefits
- Call-to-action
- Opt-in form
- Social Proof
G) Single vs. Double Opt In: I can offer you several recommendations about whether single or double opt-in is better for you. But the reality is you need to test it yourself.
Unbounce provides the best advice in the market today for landing pages and forms. Take the aforementioned and implement today!