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Demand Marketing Assessment Guide and Orchestration Workbook | Integrate

Demand Marketing Assessment Guide and Orchestration Workbook | Integrate | The MarTech Digest | Scoop.it
From discover.integrate.com - January 11, 2017 10:06 AM
The "B2B Demand Marketing Assessment Guide & Orchestration Workbook" provides demand generation professionals with: 

  • An effective tool to assess your current demand marketing efforts and identify needed areas of improvement
  • A comprehensive introduction to demand orchestration, an emerging B2B marketing approach used to coordinate top-of-funnel marketing activities to scale pipeline and boost marketing-attributed revenue 
  • 12 customizable worksheets to guide you through every aspect of demand orchestration
Marteq's insight:

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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How to get 60 Leads in 24 hours with a Landing Page and a LinkedIn Group - KISSmetrics

How to get 60 Leads in 24 hours with a Landing Page and a LinkedIn Group - KISSmetrics | The MarTech Digest | Scoop.it
From blog.kissmetrics.com - March 15, 2015 6:48 PM

This scoop comes to you compliments of ineomarketing.com.                                           

Marteq's insight:

I'm starting this on Monday.

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B2B Demand Gen Channels Ranked by Cost-per-Lead - Marketing Charts

B2B Demand Gen Channels Ranked by Cost-per-Lead - Marketing Charts | The MarTech Digest | Scoop.it
From www.marketingcharts.com - October 27, 2014 7:51 PM
Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report from Software Advice provides timely and intriguing data on the performance of various channels.


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[FREE REPORT] Lead Generation Strategy Research Summary Report | Ascend2

[FREE REPORT] Lead Generation Strategy Research Summary Report | Ascend2 | The MarTech Digest | Scoop.it
From ascend2.com - October 17, 2014 12:31 PM
Leads fuel the sales pipeline. But prospects are becoming much more sophisticated about engaging with companies and sharing the information marketers need to generate demand. How will marketers reach the next level of lead generation performance in the year ahead?


The 16-page report contains charts and analysis on:
-Lead generation effectiveness is changing dramatically
-Most important objectives for lead generation in the year ahead
-Rating the success of lead generation to achieve important objectives
-Most challenging obstacles to lead generation success
-How lead generation effectiveness is changing
-Resources used to execute lead generation tactics
-Ratios for tactical effectiveness versus degree of difficulty
-How cost-per-lead is changing
-Extent of marketing software used to manage lead generation

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Marteq's insight:

Content with which you are familiar, with hard stats that you can use as a part of the 2015 planning process.

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The Marketing Qualified Lead Trap - Gartner| #TheMarketingAutomationAlert

The Marketing Qualified Lead Trap - Gartner| #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From blogs.gartner.com - December 18, 2013 4:41 AM

Advanced/ Excerpt...


While MQLs are still an incredibly important metric to gauge the success of marketing, particularly demand generation, a relentless focus on driving them, particularly at the expense of other marketing efforts, should be avoided. After all, while generating demand (and pipeline) is important, it really only matters if that actually turns into closed deals. With that in mind, technology marketers should focus on three other metrics in addition to MQLs including:

-- >  MQL to Closed Deal Conversion Rates- Marketers often look at the conversion rates for each stage of the sales funnel, but it’s ultimately this metric that matters; If more MQLs lead to lower conversion rates, it’s critical for marketing to also focus its efforts lower down in the funnel to enable the field to close more deals

-- >  Competitive Win Rates- With a finite number of potential buyers, beating the most common competitors more than they beat you is critical to long-term success; Understanding competitive win rates (and setting higher goals) will help ensure that the campaigns (and enablement efforts) are designed to highlight differentiation between you and those competitors.

-- >  Customer Retention and Revenue Growth- As I noted here, customer marketing is an area that will be a key part of our research agenda in 2014; While a majority of marketing is to prospects instead of existing customers, the easiest way to avoid the MQL trap is to grow annual revenue and lifetime value of the customer base

 

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Marteq's insight:

Bear in mind that as your company grows, and as you continue to contribute MQLs to Sales, your pool of remaining MQPs shrink (assuming market maturity). DIversify your objectives.

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Lead Gen Said Top Objective – and Challenge – for B2B Digital Marketing Programs - Marketing Charts | #TheMarketingAutomationAlert

Lead Gen Said Top Objective – and Challenge – for B2B Digital Marketing Programs - Marketing Charts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.marketingcharts.com - November 7, 2013 5:20 AM

Lead generation ranks as the top objective for B2B companies’ digital marketing programs, according to a study released today by Webmarketing123. Presented with a list of 6 objectives, a leading 41% of B2B respondents chose lead generation as their top goal, while 27% pointed to sales and revenue generation and 17% to brand and product awareness. Not surprisingly, generating enough leads counted as the leading digital marketing challenge, for 21% of respondents, closely followed by producing enough quality content (20%) and converting leads to customers (19%).

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Marteq's insight:

I know...a real shocker. But the more interesting point: when will "Drive Sales/Revenue" overtake "Generate Leads?" Sooner than you think, as that will be the metric management will look to after all the significant investment in marketing technology.

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vandana chhabra's curator insight, November 26, 2013 2:53 AM
 Things About B2B Digital Marketing Programs
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How Much Does A Lead Cost? [Infographic] | B2B Marketing Insider | #TheMarketingAutomationAlert

How Much Does A Lead Cost? [Infographic] | B2B Marketing Insider | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.b2bmarketinginsider.com - November 6, 2013 4:24 AM

Excerpt...


How Much Does A Lead Cost? Main Highlights:

-- >  CPL (cost per lead) can vary significantly across industries

-- >  Lead filters do have an expected increase on lead cost (from 20-45% increase in CPL)

-- >  Custom questions like BANT (see below) have the greatest impact on cost (45% increase in CPL)

-- >  According to a test, strict filters can prevent reach, increase cost and lower lead quality

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Marteq's insight:

Do you think marketing automation would help?

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Jean-Christophe BIREMBAUT's curator insight, November 6, 2013 5:44 AM

Benchmarks are always useful. "50% of leads that are generated are not ready to buys"
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