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Here’s Why Your Website Design Isn’t Generating Leads Or Sales - Linchpin

Here’s Why Your Website Design Isn’t Generating Leads Or Sales - Linchpin | The MarTech Digest | Scoop.it
Your Calls To Action Are Not Streamlined

You Don’t Have Consistent Messaging

You Didn’t Implement Cross Platform Design

You’re Not Analyzing The Data Or Split Testing

You’re Not Retargeting
Marteq's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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6 Awesome Lead Generation Examples and Tools in 2017 - Automizy

6 Awesome Lead Generation Examples and Tools in 2017 - Automizy | The MarTech Digest | Scoop.it

"1. On-site retargeting – Optimonk
2. Email course – PageWiz
3. ProductHunt – Introbar
4. Videos – Wistia Turnstile
5. Quizzes – Leadquizzes
6. Push notifications – Pushcrew"

Marteq's insight:

Website tools, and more.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

Jeff Domansky's curator insight, March 25, 2017 11:01 AM

Great tools for social marketing.

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5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates - Moz

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates - Moz | The MarTech Digest | Scoop.it
1) Put your calls-to-action in people’s natural eye path.

2) Use pop-up and slide-in forms the right way.

3) Add anchor texts to old blog posts that align closely with your gated offers.

4) Support the launch of a new campaign with a launch post and other blog posts on related topics.

5) Use social media strategically for lead generation.
Marteq's insight:

Hang by the toenails if #4 is not being done.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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The Anatomy of a Lead-Generating Website - HubSpot

The Anatomy of a Lead-Generating Website - HubSpot | The MarTech Digest | Scoop.it
Your website is the most important tool you have for turning prospects into customers.

In this post, we'll cover the most critical components of a website optimized for lead generation. You'll find useful tips in here whether you're coming from a startup generating leads from scratch, or from a well-established business looking to tighten up your website to increase conversions.
Marteq's insight:

Covers all the important aspects of creating a lead-gen site.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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How To Cut Down on Lousy Website Leads - Marketing Blog for Conversion Rate Optimization Experts | PageWiz

How To Cut Down on Lousy Website Leads - Marketing Blog for Conversion Rate Optimization Experts | PageWiz | The MarTech Digest | Scoop.it
Make it crystal clear on your website’s homepage, contact page, “about” page(s) and product/service pages which niche you serve. 
Make it crystal clear what geographic markets you serve. 
Don’t get carried away with your sales pitch on the home page and product/service pages. 
Use drop-down menus on inquiry forms to guide prospects in submitting informative, accurate and qualified inquiries — as well as filtering out bad ones. 
Test inquiry forms systematically. 
Implement a system of lead validation.
Add or enhance website case studies, so prospects again can identify whether they fit with your business. 
Add appropriate credibility elements to your website.
Cover niche products and services with dedicated website pages. 
Take steps to eliminate spam inquiries. 
Marteq's insight:

CT for details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Top 3 Apps for Finding Qualified Leads in Your Traffic - Social Media Explorer

Top 3 Apps for Finding Qualified Leads in Your Traffic - Social Media Explorer | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Marteq's insight:

Click through for details on each one.

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