"However, these are the questions I can’t answer with today’s tools:

• Why did this person buy?
• Who did they compare us to when it came to us vs. looking at competitors?
• What features are important?
• How will they define success with our product?

With all of those things, I can look at all the data available today and still have no idea.

The way that it’s built today, that type of stuff only gets there if a rep enters it into a field. “Here’s why this person decided to buy.” And in that case it’d be totally anecdotal, assuming they even bothered to do it.