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5 Proven Times to Send Your Automated Emails by Douglas Karr on Marketing Technology 
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Marteq's insight:
Why buy a truck when all you need is a golf cart?
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![What Is an Email Workflow? [FAQs] - HubSpot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/RH8-DpSrs0Wg0gg1YmLZWqWwCjYPSNRaTxwW-1h4YRQ=)
Learn what an email workflow is, and figure out if you should be using them in your marketing. Condensed... An email workflow is series of automated emails that will be sent -- or not -- based on a person's behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. Basically, the benefit of email workflows is twofold: You can 1) better engage leads (and turn them into customers) through relevant, targeted emails, and 2) save time by automating the whole process.
Indications It’s Time to Use Workflows:
Marteq's insight:
Honestly, you should have a workflow in place for every campaign!
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With recent studies showing that 50% of leads are qualified but not yet ready to buy, the question is no longer “should you invest in lead nurturing,” but rather, “can you afford not to? Condensed... Start with the following four simple drips to get the hang of building targeted, effective campaigns.
Pick a common pain point that will grab your audience’s attention and compile content around it, then figure out how you can gradually and naturally move from this topic into other features and benefits of your product. Once you’ve built out this first topic drip and figured out a logical flow of content, building out other topic drips that cater to the priorities of your other prospects will be a cinch.
Marteq's insight:
Basics, basics, basics. There's so much more to drips than these four, but they are the four basic categories.
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