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Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing - The Hub

Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing - The Hub | The MarTech Digest | Scoop.it
From www.thehubcomms.com - July 28, 2014 8:56 PM
Vidyard and Pardot integration turns video watching behavior into leads.


Excerpt....


Salesforce's B2B marketing automation platform Pardot now has access to the video viewing habits of potential customers.

 

Ontario-based video marketing platform Vidyard will track and analyze the performance of branded video content, as well as the behavior of customers interacting with them. Through an integration between the two platforms, this information will be fed into Pardot's lead scoring and sales nurturing program, allowing video to become an additional source of consumer insights for the marketing team.

 

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Marteq's insight:

This is damn good, especially when you start to adopt video as your go-to means of communication.

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Oracle Eloqua Partners With Brightcove To Add Video Capabilities - Demand Gen Report

Oracle Eloqua Partners With Brightcove To Add Video Capabilities - Demand Gen Report | The MarTech Digest | Scoop.it
From www.demandgenreport.com - May 14, 2014 8:30 AM

Intermediate/ Excerpt...


The Brightcove Cloud Component for Oracle Eloqua is designed to enable users to add Brightcove Video Cloud-powered videos to Oracle Eloqua landing pages and campaigns. The integration will allow marketers to track user engagement and performance for lead scoring.

 

With the Brightcove Cloud Component for Oracle Eloqua, marketers can incorporate video into all of their Oracle Eloqua-powered campaigns and programs while also capturing rich video analytics in the same environment for unprecedented insight, and use this insight for lead scoring, segmentation efforts and nurture campaigns.

 

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Marteq's insight:

We're going to see more of this over the next year: not just video, but all types of visual delivery capabilities backed into MAPs. Visual is way too important.

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