Condensed...

While exploring the Social Ops Neighborhood and riding the track on the Digital Marketing Transit Map, consider three stops of high interest for the rest of 2013 and into 2014:

1. Content Marketing: Many social teams are studying the newsroom habits of publishing organizations and developing best practices based on the principles of media workflow. It requires a focused and funded effort that staffs and organizes resources appropriately. These capabilities and resources are something which many digital marketers still do possess.

2. Social Analytics: Clients are starting to move beyond keyword search and basic sentiment and they are increasing demand for Social Analytics, which builds on social monitoring and includes unstructured text (beyond keywords) analytics, predictive modeling and prescriptive recommendations about what to do with the social data they are gathering.

3. Connection to Marketing Ops: Marketing Ops is about the management and operation of marketing platforms and applications, including campaign, lead, loyalty, event, performance and marketing resource management systems and processes. Marketing operations span the gap between digital and traditional marketing channels. Social Marketing must be considered in these plans. Social Marketing at a basic level offers what multichannel marketing seeks to do: giving marketers engaged and targeted interaction particularly when the customer is reaching out themselves.