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1) Marketing will be (technically) easier in 2017
2) Incentives will become more important
The maturing of marketing technology will affect what it is marketing departments actually do with their time. Instead of focusing on just getting things to work, brands will spend more time on incentives and improve the overall customer experience.
3) Marketers will use artificial intelligence (AI) to personalize the customer journey
Companies which do understand their customers' various journeys will use artificial intelligence (AI) to 'improve communication' with and 'deliver personalization' to their customers in 2017.
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