We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing. From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2B marketer’s mindset. Inside this study, you’ll get exclusive content including:
Top 5 areas for increased marketing spend
Most effective digital marketing strategies as ranked by B2B marketers
3 most important technologies in the B2B customer journey
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There's some excellent research in here, and not biased. A good one.