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[FREE REPORT] 2015 State of B2B Marketing - Salesforce.com

[FREE REPORT] 2015 State of B2B Marketing - Salesforce.com | The MarTech Digest | Scoop.it
We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing. From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2B marketer’s mindset. Inside this study, you’ll get exclusive content including:

Top 5 areas for increased marketing spend
Most effective digital marketing strategies as ranked by B2B marketers
3 most important technologies in the B2B customer journey


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

Marteq's insight:

There's some excellent research in here, and not biased. A good one.

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Innovation Excellence | 2014 Top Trend Sites | #TheMarketingAutomationAlert

Innovation Excellence | 2014 Top Trend Sites | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
As innovator you need to look ahead and prepare your organization for the future. Not an easy job, knowing the world is changing at an increasing pace. What’s going to happen? How will my market change?


Basic/ Summary


In my new book ‘The Innovation Expedition’, web search professional Marc Heleven of www.7ideas.be shares with us 18 top international trend sites in 2014 where you can find a lot of answers on future change the coming years.

Springwise

trendwatching.com

Trend Hunter

MoreInspiration

Alltop

NOTCOT.org

CoolBusinessIdeas.com

PSFK

The Intelligence Group, trendcentral®

World Future Society

David Report

JWT Intelligence

TED

edelkoort.com

Copenhagen Institute for Futures Studies

TrendOriginal

Cool Hunting

Mashable

 

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Marteq's insight:

You've got some time this week: peruse, pick what you want, and insert into your Reader. There's some excellent thought fodder in here.

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