Martech capability is essential, what can you do as a marketing leader to assure you and your team have adequate martech chops?

Look in the mirror – It’s difficult to lead a martech-centric team without being proficient yourself. 

Know what your team can do – Helping your team begins with an accurate assessment of where they are now relative to martech expertise. Good leaders know the strengths, gaps, and opportunities for their teams.

Be proactive about development – Building on the knowledge of where your team’s martech skills are today; a good marketing leader is proactive about developing martech skills. 

Practice continuous calibration –  All the previous points are in constant motion. New vendors and team members entering the mix, skills within the team are evolving, and the needs of the business continue to shift. Effective marketing leaders are highly-tuned to all these changes and commit to creating a culture where everyone is continuing to enhance skills, educate others and see where new martech-related opportunities exist.