Excerpt...
"The facilitator will focus first on understanding why a system is being considered and the benefits expected for customers and/or prospects. Once these factors are understood, other points that should be addressed include:
-- > Functional Impact: What impact will the new solution have on the marketing organization and existing processes? What new processes will be needed? Will there be a need for new staff? What impact will there be on other organizations within the company? Has that impact been communicated and committed to?
-- > ROI: What ROI is required to yield success? In what timeframe does the ROI need to be achieved?
-- > Risks: What risks are associated with the new solution? What are the risks if the new solution is not pursued?
-- > Configurability: How flexible and easy to modify does the solution need to be?
-- > Ease of Use: How easy is the solution to use? How do you want to access the solution (SaaS, private cloud, network)? How much resource availability do you have to maintain the application? What customer support do you need from the solution provider?
-- > Analytics/Reporting: What type of reports do you need? How do you want to access reports?
-- > Robustness: How many transactions do you need to process daily? How many do you need to process concurrently? How many users do you need to access the system?
-- > Integration and Security: Do you need a solution that will integrate with existing solutions in the marketing stack? What are your security standards?"
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Wunderman Study Future Ready Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness
Incredibly disappointing. You can find the full study here: http://wunderman.com/thinkfutureready
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing