Digest...
Marketing Automation Software
There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior.
Moz’s On-Page Grader
SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website.
Visual Website Optimizer
No test is too small. A/B and multivariate tests can have a serious impact on a website’s performance. Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage.
Litmus Email Previews
If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues across different email clients. Litmus is a tool that will completely change your perspective on the email campaign testing process. Instead of enlisting the help of everyone you know, including that one person who still uses AOL, this tool will preview your message across more than 30 email clients.
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