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IBM Buys Ustream For Cloud-Based Video Push - InformationWeek

IBM Buys Ustream For Cloud-Based Video Push - InformationWeek | The MarTech Digest | Scoop.it
IBM has confirmed its acquisition of Ustream, provider of cloud-based live video streaming services. The company is also forming a new unit for housing its cloud video services.

Ustream delivers live and on-demand video to about 80 million viewers per month for a broad range of clients. Its broad customer base includes NASA, Facebook, Samsung, Nike, and Discovery Channel.

IBM plans to expand its cloud-based services with an acquisition of Ustream, provider of live-stream videos, and with the creation of a new cloud video unit.


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Marteq's insight:

The client base is broad...and eclectic. 

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Visme: A Power Tool for Creating Awesome Visual Content | Marketing Technology

Visme: A Power Tool for Creating Awesome Visual Content | Marketing Technology | The MarTech Digest | Scoop.it
In the midst of this cultural shift we’re living through–in which visual content has become the new king of the online world–wouldn’t it be great to have a visual content multitool that could do all the hard work of creating engaging visual content for us?

Of course it would, especially for people with little to no design skills or a busy schedule. This is where Visme comes into the picture.

An all-in-one visual content creation tool, Visme is perfect for marketers, entrepreneurs, bloggers and nonprofits looking to create all types of visuals for their marketing campaigns and educational material.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Marteq's insight:

Has the potential to be the next Canva. Worthwhile to click through and examine.

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Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing - The Hub

Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing - The Hub | The MarTech Digest | Scoop.it
Vidyard and Pardot integration turns video watching behavior into leads.


Excerpt....


Salesforce's B2B marketing automation platform Pardot now has access to the video viewing habits of potential customers.

 

Ontario-based video marketing platform Vidyard will track and analyze the performance of branded video content, as well as the behavior of customers interacting with them. Through an integration between the two platforms, this information will be fed into Pardot's lead scoring and sales nurturing program, allowing video to become an additional source of consumer insights for the marketing team.

 

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Marteq's insight:

This is damn good, especially when you start to adopt video as your go-to means of communication.

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