When comparing Pardot vs. Marketo, you’ll need to know the pricing and features breakdown for each tool. You could pay less for Marketo per month, but add-ons may nickel-and-dime you pretty quickly. You’ll also need to know how much manpower you have, as both of these options require a significant time investment for learning and configuring the product. Steep learning curves ahead.
Two top tier vendors with complex offerings. CT for the comparison.
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