Your new post is loading...
1. Always Start by Setting Your Objective(s)
2. Define Your Data Model
Now that you set your objective(s), it’s critical to make sure you have the data you need in order to report the success of your campaign or program. If you don’t have the data, you won’t be able to report back to your business that the investment made will deliver positive ROI. The good news is, you can start small and refine it as you become more sophisticated in your segmentation and targeting strategies. Going back to the re-engagement program, in order to report on whether you achieved the objective set, you’ll need to be able to identify and flag the inactive group prior to shipping your campaign out of the door.
3. Define the Metrics & KPIs
4. Develop a Reporting Plan (Align Reports x Stakeholders)
5. Don’t Forget to Capture Your Learnings
![Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/avwhoSuvYOAt0C2ivsqLevL6dadsvGA8m9WNoVsbzkY=)
Always start with metrics and reporting.
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.