eBook: 10 Metrics To Close The Gap Between Marketing And Sales - Uberflip | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Though marketing and sales are often different departments, in the end their goal is the same – to bring more customers into the company. Which is why it’s important to make sure they’re aligned, and that communication is constantly flowing between the two teams.  One of the best ways to do this is by watching and sharing metrics that are essential to your bottom line.

 

This eBook covers 10 of these essential marketing and sale metrics, detailing:

  • What each metric means
  • Formulas for calculating them
  • Why they’re important for sales
  • Why they’re important for marketing
  • And more

 

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