ProsperWorks, which provides a customer relationship manager (CRM) for G Suite (formerly Google Apps for Work), announced today that is has raised $53 million to take on industry giant Salesforce. Norwest Venture Partners led the round, with participation from new investor GV (formerly Google Ventures), and returning investors Industry Ventures, Next World Capital, Storm Ventures, and True Ventures.

Founded in 2013, the San Francisco-based startup focuses on helping sales managers and reps better manage their teams and workflows through integration with apps like Gmail, Google Contacts, and Google Calendar. According to ProsperWorks cofounder and CEO Jon Lee, the number one priority is to make CRM more usable.