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Salesforce continues to drive wearable innovations | ZDNet

Salesforce continues to drive wearable innovations | ZDNet | The MarTech Digest | Scoop.it

Digest...


Today Salesforce.com offered a formal update on its Salesforce Wear offering. Salesforce Wear is a set of developer tools and reference applications that allows enterprises to create applications for an array of wearable devices and link them to Salesforce1, a cloud based platform that connects customers with apps and devices.

 

With today’s announcement, Salesforce:

>> Broadens its coverage to new wearable devices...

>> …particularly in the area of heads-up displays (HUDs).

>> Offers a glimpse into how its customers are leveraging Salesforce Wear. 

 

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Marteq's insight:

Salesforce Wear allows for a very specific, verticalized interaction. Think of the mythical Staples' "Easy" button: it brings that button to life.

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Salesforce Wear Aims To Turbo-Charge Both Enterprise And B2B2C Wearables Markets - Forrester

Salesforce Wear Aims To Turbo-Charge Both Enterprise And B2B2C Wearables Markets - Forrester | The MarTech Digest | Scoop.it

Digest...


On June 10, Salesforce.com announced Salesforce Wear, a bundle of free tools and reference applications aimed at evangelizing the power of enterprise wearables. The offering supports six different wearable devices, each with its own open-source reference application to help developers design and build wearable apps that connect to the Salesforce1 platform.

-- >  Salesforce Wear has the potential to turbo-charge the growing market for enterprise wearables.

-- >  Some of the reference applications are pure enterprise/B2B workforce enablement applications which can be generalized to other field service scenarios

-- >  Others reference apps offer solutioning for B2B2C scenarios – which Forrester has been covering extensively in our wearables research.

-- >  Salesforce Wear will offer enterprises a quicker path to creating different types of user scenarios.

-- >  In addition to I&O pros, other tech vendors should take note, too.

-- >  Salesforce’s move into this space both validates the enterprise wearables market and will spur it forward even more quickly.

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Marteq's insight:

I don't know. Sometimes companies get out in front to find that there's nothing behind them. Jury's out.


Farid Mheir's curator insight, June 15, 2014 6:21 PM

This may feel a bit too much like Big Brother for some, but with the right kind of incentives, this may hold some promise. I can also envision large conferences where identifications can be moved from badges to wearable devices. Interesting that Salesforce is capturing this market first.