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The MarTech Digest
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Scoop.it!
Intermediate/ Conclusion... Takeaways The temptation to write off social media frequency as “it depends” is huge, but I think that the numbers from a few studies do show some general starting points for where to begin.
And always be testing, experimenting, iterating, and improving. The line between informative and annoying may be super slim, but it’s one that you can find with a little practice.
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Marteq's insight:
The article goes into great depth, justifying the takeaway, so if you're interested, click through for the details. Otherwise, the takeaways give you what you need. 
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Perspective.