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Many people overlook Tumblr, but it has tremendous potential for SEO and social media marketing. I myself was slow to adopt it as a social media platform, but once I started using it I became hooked by its power and simplicity.
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There are 5 key benefits:
1) Dofollow links
First the biggie. Links from Tumblr, unlike most other social networks are dofollow. Tumblr is at its core a blogging platform, and you have full control of how your tumblrog appears, including using dofollow links on your site.
2) Great content discovery
Another great benefit of Tumblr is that it has a great content discovery system built into it, thanks to its use of hashtags. If you're ever looking for great images or memes, try searching Tumblr for the hashtag, and you'll find some good material.
3) Content testing ground
Another use for Tumblr is as a content testing ground. If you do a lot of social media marketing, you probably have tons of memes and images that you are considering posting to your Facebook page, or you if you create your own memes you may have different variations of a meme that you might want to test.
4) Microsites
Tumblr is the most popular microblogging platforms on the planet, which also makes it an ideal platform for setting up microsites. You won't get the same amount of flexibility as you would with say a self-hosted Wordpress blog, but tumblrogs are quick to set up, simple to manage, and free. And if you want to switch from using a tumblr.com subdomain to your own domain name, it's easy to switch to a domain name you own in the Tumblr settings.
5) Branding
Last, but certainly not least, Tumblr is another tool in your arsenal to promote your brand online. In addition to the other major social sites such as Facebook and Twitter, Tumblr provides another opportunity for you to establish your web presence. It's another chance for your to engage with fans, build relationships with potential customers, and get your brand name out there, especially if you want to target a younger demographic. As the online marketer Pat Flynn always says, the best marketing strategy online is to Be Everywhere.
A few months ago, I created a Tumblr and rarely used it but since using it for content marking in my Digital Marketing course, I've started to enjoy it. I find it more laid back and extremely simple to use. I personally believe that it can be very valuable for the right brand.
I was attracted to this article because I am a huge user and advocate for Tumblr. I think it's one of the most fun and interesting social media platforms right now. It's not only filled with a lot of crap you see on Facebook and Twitter half the time. It's very artsy, and filled with knowledgable posts. I also learned about SEO and social media marketing in depth this semester in an Advertising class, so to see it in the works in this article was very interesting. It's great to see that this often overlooked form of social media can reach a whole different demographic of people than Twitter and FaceBook do. However, I do wish the article gave more examples. He wrote a lot about using Tumblr as a testing tool for his personal memes, photographs, and quotes. However, as just a user I've noticed that there is a lot of advertising by huge companies on Tumblr which I would have liked to read about here.