"An image needs six elements to get shared:

• Emotion: Your audience needs to feel something when they look at your image.
• A simple layout: If you do too much, you turn them off and away from that share button. Keep it simple, clear and easy to digest.
• Relevant imagery: Your stock photos, backgrounds and filters should all make sense and tie in with your niche or branding. If they don’t, it doesn’t make sense for the reader to share it.
• The right colors: Use the colors that best match your brand, but don’t forget to make the most of Red, Pink and Purple to get the most shares.
• A powerful font: Make sure the words you use match up to the font you choose. Don’t make your image send the wrong message.
• Text or hashtags: Quotes are the most powerful, but having a powerful message or hashtag can create a lot of viral potential."