Content - In my opinion, the explainer video marketing trend is dreadful. Here's why.

Basic/ Digest...

The real problem is marketers need the ability to present a selling proposition—a WHY—in one sentence. Not one minute. Not one elevator ride up the Empire State building. One sentence. Explainer videos don't do this. They don't even come close.

I submit an explainer video is the opposite of genius. If you want 120 seconds of my time to explain your reason for being, you asked for 110 seconds too many.  I don't want you to explain your product to me. No one does. If you're lucky (or savvy) enough to get my attention for a second, or 10, explain this: Why should I care?

 

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