Here are 7 Social media analytics tools for multiple platforms to help you analyze your social media presence.

Basic/ Summarized...

1. Simply Measured

Simply Measured provides a very comprehensive social media reporting platform that supports a broad range of social networks.

2. Rival IQ

Rival IQ is a platform for competitive intelligence.  You create one or more landscapes of competitors or clients and track their performance across both social media and the web.

3. Google analytics

Google Analytics is a very comprehensive web analytics tool that most of us are familiar with to some degree,  but it also provides some social media analytics that we quite often overlook and don’t spend enough time on!

4. Zuum

Zuum is a tool used for benchmarking performance against competitors,finding the most engaging content and identifying key influencers.

5.  Socialbakers

Socialbakers provide a suite of modules including analytics, social media management, ad analytics and monitoring.

6. Crowdbooster

Crowdbooster is an analytics tool for Facebook and Twitter.  It provides analytics with recommendations on how to make improvements including the timing of when you should send your updates.  It also provides the facility to share scheduled content across the platforms.

7. Quintly

Quintly provides analytics for Facebook, YouTube, Google+ and Twitter.  The information is laid out in customizable dashboards where you can add widgets for data or stats you want to monitor.  A list of standard widgets are provided.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Key excerpt...

Using a scoring of capabilities can help:

1 Audit current approaches to digital marketing to identify areas for improvement;

2 Benchmark against competitors who are in the same market sector;

3 Identify best practice from more advanced adopters;

4 Set targets and develop strategies and roadmaps for improving capabilities through time;

5 Communicate the current situation to budget holders and highlight investment priorities in for different activities.

This need for well-managed processes is still the case, particularly with ongoing developments in the technology for delivering customer experiences across mobile and desktop and the need to integrate content and social media from multiple sources. Given that digital marketing is “Always-on”, it makes sense to benchmark the overall capability of digital marketing using a simple scoring system.

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

Excerpt...

I want to talk about the changing landscape of competitor analysis as more and more people make the shift from just SEO to inbound marketing. Since inbound marketing includes a lot more than SEO, if we want to be effective inbound/online marketing consultants, we need to not only have proficiency or knowledge of the different roles of an inbound marketer, but when we get into actionable recommendations for our clients or our company we need to know how to analyze what our competitors are doing across the whole marketing space, both to identify deficiencies in their strategy that you can exploit as well as to see what they are doing that you should also adopt for your company.

Areas of inbound competitive analysis covered, beyond SEO:

1. email marketing
2. content production
3. social amplification