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Marketing technology vendor Hubspot (HUBS) this afternoon reported Q4 revenue that topped analysts’ expectations, and a smaller-than-expected net loss, forecast this quarter’s revenue higher than consensus, and forecast year revenue in line with expectations, sending its shares up slightly in late trading.
CEO Brian Halligan said it had been an “exciting” 2016, noting the company “expanded our global footprint, added a record number of new customers and made significant strides in our goal to become non-GAAP operating income positive by year-end 2017.”
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- To help customers serve up content in the blink of an eye, all pages published on the HubSpot COS will now be AMP Optimized.
- Facebook Ads are coming soon to the HubSpot Ads Add-On, enabling customers to create, measure, and optimize their Facebook ads right in the HubSpot platform.
- Projects is a powerful productivity tool that enables users to organize their work and collaborate with their team all within HubSpot. The tool features ready made project templates so teams can execute new tactics quickly and easily.
- Coming in 2017, a new integration with LinkedIn Sales Navigator that enables sales reps to better target, understand, and engage with prospects and leads.
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HubSpot Co-Founder and CTO Dharmesh Shah thinks chatbots are the "biggest wave" of technology innovation in the past two decades.
At the company's annual INBOUND conference yesterday at the Boston Convention and Exhibition Center here, he championed the marketing and sales automation provider's GrowthBot.
Shah said the chatbots will connect marketers and sales teams to HubSpot's GrowthBot, which will marry artificial intelligence and machine learning with existing HubSpot's systems like customer relationship management (CRM).
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Inbound marketing company HubSpot is introducing a no-cost tier to its marketing software offering.
HubSpot Marketing Free is a free version of HubSpot Marketing which provides the essentials across its suite of marketing, sales and CRM tools.
The freemium model provides components of HubSpot’s three products HubSpot Marketing, HubSpot Sales, and HubSpot CRM. The company said the product is designed to provide the essentials marketers need in order to turn website traffic into leads with pop-up forms, contact insights, analytics, and a dashboard that ties it all together.
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Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.
Seventy-one percent of companies are currently using marketing automation, while another 23 percent are not currently using it but plan to in the near future, according to Ascend2.
While automation platforms help enterprises meet their goals — such as increased lead generation, sales revenue and customer engagement — it’s still unclear which tool wins within the expanding automation industry. Although Marketo and HubSpot are highly praised and have been longtime players in the market, a newer platform in the space from GetResponse might be an excellent choice as well.
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Today, HubSpot announced the availability of GrowthBot, a powerful agent of marketing assistance. It’s a bit like having an intern who can help you find data through HubSpot — the popular service that helps with inbound marketing efforts — but it also extends much further.
The bot is available now and works within Facebook Messenger, where it joins an army of 11,000 chatbots. Yet, it distinguishes itself from the pack because it can perform some useful tricks.
For example, let’s say you have a marketing campaign for your new collaborative email app. In GrowthBot, you can ask a question about how many companies use Google Apps in Minnesota. That way, you know what you’re facing and whether it is a prime market. The bot provides a quick answer, and can also tell jokes and even share cartoons, which has the side benefit of supplying some content for your slideshows or even your marketing collateral.
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With the integration, HubSpot’s 18,000+ users can take advantage of Leadspace platform offerings, including:
- Leadspace Discovery, which is designed to help users find net-new leads that match the profiles of their best customers and build campaigns to engage with them;
- Leadspace Enrichment, which helps analyze contacts and accounts already in marketers’ HubSpot database to ensure they are up-to-date, using data aggregated by the Leadspace Virtual Data Management Platform; and
- Leadspace Scoring, which uses Leadspace’s predictive analytics to score and prioritize leads.
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On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.
The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.
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"HubSpot surveyed nearly 4,000 marketing and sales professionals at virtually all levels, across all industries, and around the world. We asked what they do, why they do it, how they do it, and if it's working. This report breaks it all down."
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There were two industry announcements this week that were unexpectedly related. The first was HubSpot’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase’s acquisition of data-as-a-service vendor WhoToo, which offers its own set of 250 million profiles relating to 70 million business processionals.
The HubSpot announcement is interesting mostly because it too recognizes the importance of giving marketers audience lists without acquiring the names for themselves. You could argue this makes HubSpot a player in the super-hot Account Based Marketing category, although they didn't use the term. If they are, it's ABM-lite, in the sense that HubSpot will give CRM users basic profile information, usually including a phone number, but doesn't offer contact names or email addresses. It also pulls recent news stories. This is pretty consistent with HubSpot's historic aversion to unsolicited outbound contacts.
The point here is that both HubSpot and Demandbase are adding data to their marketing technology, something we’ve seen in other deals like Oracle buying Datalogix. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists. And there are plenty of vendors who combine prospect data with predictive – including LinkedIn itself since its recent FlipTop acquisition. But I think we can add “data plus tech” to the tote board of martech horse races.
This scoop comes to you compliments of marketingIO.
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Inbound marketing and sales software provider HubSpot released its Q2 2015 revenue earnings today, reporting $42.9 million for the quarter ending June 30, 2015 – a 58 percent year-over-year increase.
Subscription revenue was also up 58 percent year-over-year, making up $39.3 million of the company’s total earnings for the quarter. Professional services and other revenue increased 67 percent compared to Q2 2014, representing $3.7 million of total earnings.
HubSpot’s customer count grew to 15,839 – up 36 percent year-over-year, and the average subscription revenue per customer increased from $8,823 to $10,127.
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"Two months ago we surveyed over 2,000 Boston marketers for our CMO-only conference in Boston, looking for the best local chief marketing officer. HubSpot’s Mike Volpe won hands down.
This week, however, he was fired for allegedly having tried to obtain a copy of former employee Dan Lyons’ upcoming tell-all book about his two years with the Boston tech company. Dan Lyons, of course, is a journalist and editor, a writer for HBO’s wickedly funny “Silicon Valley” show, and might be best known for his Fake Steve Jobs blog.
It’s a book that Lyons has described as “scathing,” and that the publisher’s pre-launch website says includes all kinds of juvenile brogrammer-style improprieties which would be embarrassing for HubSpot."
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The company beat analyst consensus estimates with $38.2 million in total revenue, which was almost $3 million more than expected. It was an increase of 58 percent vs. the year ago quarter.
Of that $38 million, approximately $35 million was subscription revenue. The remainder was “professional services” and “other.” The company showed a smaller net loss of $5.7 million compared to $8.3 million in 2014. HubSpot has $129.4 million in cash and cash equivalents.
The company also reported 14.7 thousand total customers (up 35 percent). Average revenue per customer increased 15 percent to $9,740 annually.
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BrightInfo, a content analysis and web site personalization tool, has integrated with HubSpot’s marketing automation platform. The move positions marketers to automatically generate individualized content recommendations for anonymous visitors to their web site or landing pages based on buyer behaviors.
The integration is designed to give BrightInfo access to the user's portfolio of content located within HubSpot, which can then be used to automatically provide content recommendations based on how visitors are behaving. Supplying visitors with this relevant content is intended to help move anonymous visitors along the buying cycle, ultimately turning them into known prospects and boosting conversion rates.
iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
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Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
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HubSpot's State of Inbound 2014
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"As the leading marketing automation vendor for the SMB market, HubSpot has a $25 billion total addressable market and multiple years of high-growth potential," Barnicle said, adding, "With the prospect of 30%+ growth over the next several years, we believe HubSpot warrants a premium valuation."
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Cloud-based marketing software provider HubSpot went up 20.4% in first-day trading, closing at $30.10 per share.
That gives HubSpot a market cap of roughly $913.8 million.
Its shares opened at $32.95 a share Thursday morning, and went as low as $29.08 midday, before closing at $30.10.
Its 20% first-day pop wasn’t exactly eye-popping, but it’s a decent surge considering there were some questions about HubSpot’s management and rising costs lately.
The Cambridge, Mass.-based software company set its IPO price at $25 per share Wednesday, slightly above the price range of $22 to $24 it had set earlier this week. It sold 5 million shares at that price, raising $125 million in total through the IPO. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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HubSpot, which provides a cloud-based marketing automation platform to SMBs, raised the proposed deal size for its upcoming IPO on Monday. The Cambridge, MA-based company now plans to raise $115 million by offering 5 million shares at a price range of $22 to $24. The company had previously filed to offer 5 million shares at a range of $19 to $21. At the midpoint of the revised range, HubSpot will raise 15% greater proceeds than previously anticipated, and will command a fully diluted market value of $796 million (up from $687 million) ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). .
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![HubSpot's State of Inbound 2014 [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/NreZ1CYaqUhy8Ei5iTkj8vL6dadsvGA8m9WNoVsbzkY=)
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