Your story of idea contains data. This data converted in design = infographic. Showing the different types of infographics.

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Key excerpts...

Remember, data is the foundation of every infographic, so when you have a dataset on hand, take the time to learn what it’s about, where it’s from, the methodology behind the estimates and what makes it interesting and unique. According to statistics gathered by Hubspot, consider that

-- >  90% of information transmitted to the brain is visual

-- >  Visuals are processed 60,000X faster in the brain than text

-- >  40% of people will respond better to visual information than plain text

Infographic Best Practices

-- >  Write a catchy title. (Easier said than done.)

-- >  Choose an interesting vs. ‘hot’ topic that resonates with your customers’ needs.

-- >  Be topical. Check Google trends for trending topics relevant to your industry and/or target audience.

-- >  Involve credible sources in the data collection, such as prominent companies, people or research organizations, and then encourage those sources to help you promote the resulting graphic.

-- >  Promote vial social channels and make it easy to share or embed by including HTML code.

-- >  On the resized image page, try and insert text to help with search engine crawlers and include social sharing buttons above and below the infographic.

-- >  Avoid a white background or too much text. Infographics are often shared on multiple websites and blogs, most of which have white backgrounds. If your infographic’s background is also white, then deciphering where it begins and ends will be difficult.

-- >  Link to a larger image of the graphic to a page with no formatting for a better user experience.

-- >  List references of research sources you’ve cited, which will increase the perceived value of your efforts.

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

But did you know visualizations such as infographics are thirty times more likely to be read than text? And if that’s not enough to convince you to start using visualizations within your marketing, maybe this infographic will change your mind.

Information + Story + Design = Infographics. This is how the equation may be written to prove the success and legitimacy of this steeply upward slopin

You want to attract the right business matches to drive profitable relationships, and our graphic shares data exploring how branded infographics can help.

That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

Once a fun and useful way of presenting data in an easy-to-digest format, infographics have been overused to the point that their reputation is close to ruin.

Topline...

The five basic steps are:

• Find some data. Infographics require useful, accurate data, so you need to search online to find it.
• Sort the data. Check through the data to make sure that it’s high quality and relevant to your topic.
• Arrange the data. Use the data to create a narrative.
• Present the data. You need to create a readable infographic that guides people through the data.
• Share the data. Get the infographic out there so people start linking back to your client’s site.

Another Coffee Table Book on Coffee Tables (Q: who wrote that book?).  A good backgrounder on the creation of infographics...