A ranking of the services larger businesses use for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and gui. Marketing topic(s):AB and multivariate testing. Advice by Dave Chaffey.

By now, you’ve probably heard a bit about Google’s new Analytics 360 Suite of products, designed to give enterprises a truly integrated package of marketing analytics and optimization tools.

While some of the 360 Suite is composed of products that have been around for a while — such as Analytics 360 (formerly known as “Premium”) and Tag Manager 360 — several of the Suite’s products are brand-new. These include Audience Center 360, Data Studio 360 and the tool I’m most excited about: Optimize 360.

Optimize 360 allows you to run A/B or multivariate tests, as well as personalization campaigns, on your site. Of course, a variety of tools already offer these features: Optimizely, Monetate, Maxymiser and a host of others. So you may be wondering why you ought to be excited about the latest entrant in a crowded field.

If you’re already a Google Analytics (GA) user, Optimize 360 should be very exciting indeed. Here’s why: As a marketer, you can define important, valuable audiences in Google Analytics, then seamlessly port those audiences into Optimize, where you can test new, personalized experiences.

Today, another new product enters the fray and, from a feature perspective, it’s one of the most feature-complete solutions available. Enter TruConversion, which is launching with a “free for now” plan to attract new users.

TruConversion provides heatmaps, recordings, funnel analysis, form analytics, micro-surveys, surveys, and data analytics in a single tool. It can, therefore, show you where people are clicking on your web pages, record movements to show you how visitors interact, tell you which combination of elements helps push the prospect closer to becoming a customer, tell you how your forms are performing, ask simple questions, and discover qualitative insights from your audience.

How do you manage your campaign processes? In this post, we'll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to better provide customer service to your audience.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.