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Developed by The Marketing Agency Blueprint author, Paul Roetzer, Marketing Agency Insider is the hub for marketing agency news, information, resources, training, education and engagement. 
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Scoop.it!
As agencies find themselves up against tech services giants like IBM, Accenture, Sapient and Deloitte, they are being asked to deliver:
Marteq's insight:
I've written repeatedly that the agency model will eventually move towards a systems integration model, where technology is the centerpiece augmented by creative. Given the forecasted level of tech spend by CMOs vs. CIOs by 2017, it makes sense to shift towards this focus so that the agency can work with both functions. This merger is just the start.
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Key excerpt... What Optify does offer inbound marketers is extensive support for search engine optimization. This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.
Marteq's insight:
Optify serves the digital marketing agency space, and you've often seen me scoop from their blog (excellent information). If you're a digital marketing agency, you may want to consider Optify as a SaaS offering.
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![[FREE REPORT] Digital Agency of the Future Report | Skyword | The MarTech Digest | Scoop.it](https://img.scoop.it/ou4j-q8XhdCvMxZp1hJ8KHCypPtktPfVAn033ftACFA=)
Introduction... Read it now to learn how the best digital marketing agencies in the business are updating strategy, operations, talent, and technology for the future. The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 16 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
Marteq's insight:
We don't think there is undiscovered ground in this report, but if you are an agency or consultant, it's worth the 15 minutes to read the 21 page report. And it's FREE.
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Want to partner with a marketing agency? Read this blog for examples of the typical value-added services that agencies often provide. Excerpted... Agencies have evolved and are well versed in helping customers tackle many of the problems that modern marketers face today. Take a look at our recent ebook Technology and the Evolution of the Marketing Agency for more information. Customers often ask what different types of services agencies offer that can help with their lead generation efforts. Below are examples of the typical value-added services that agencies often provide. Marketing Strategy Given the power behind marketing automation software solutions, clients now need to think more thoroughly and strategically about who they are targeting. What is the buying process for that buyer and how can they optimize the prospect’s journey? Agencies now understand the power behind marketing automation and can help lead the client to the right strategy to create leads, opportunities and close deals. Data Quality Content Strategy and Creation Sales & Marketing Alignment and Process Development Campaign Execution Strong campaign execution is a crucial element of the overall marketing strategy, particularly if a customer has marketing automation and other technology solutions. Many agencies have built out capabilities around executing campaigns on behalf of their clients.
Marteq's insight:
We not sure we would call it value added services, rather, it is the use of marketing technology to drive revenue opportunities for B2B organizations. Regardless, this outlines some of the services provided by today's digital marketing agency (as well as SEO).
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![Make Way For The Agency of the Future [Infographic] - Marketo | The MarTech Digest | Scoop.it](https://img.scoop.it/TaQwcQF5NQCveiNpRjysPfL6dadsvGA8m9WNoVsbzkY=)
The marketing agency of the future must embrace marketing automation. Check out our infographic to learn more.
Marteq's insight:
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About 3 in 4 marketers think that it’s somewhat (47%) or very (31%) important that the agency they hire specializes in their industry, per survey results from RSW/US. Luckily for agencies, though, the threshold for being considered an industry specialist is not too demanding. That is, roughly 6 in 10 marketers surveyed believe that an agency need only have 50% or less of their business focused on an industry in order to be considered a specialist. In fact, only 1 in 10 marketers said that agencies need to devote more than 75% of their business to a specific industry to be considered specialists.
Marteq's insight:
We're reading right through this: IMHO, an agency is a collection of practices, where each practice focuses on a vertical or a cross-vertical technology, and the practices share common G&A line items. So it's not necessarily the agency as a whole specializing in a vertical, but the practice within the agency.
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Apply these five marketing tips to make the most of your agency's Facebook page, and thereby lead by example for your clients. Summary... Here are five marketing tips that will help you make the most of your Facebook page in 2013. 1. Do Your Research. Facebook provides invaluable materials for its users, which it readily provides to you at no cost. For example, it recently released a white paper, co-produced with product researchers ComScore, called “The Power of Like 2: How Social Marketing Works.” You can download a copy for free. 2. Don't Flood Your Audience with Updates. It can be tempting to post to your feed constantly, giving your audience a steady stream of updates. However, this is actually a way to disengage and completely lose your audience. Research, including the ComScore study mentioned above, indicates that posting a single, valuable status update once a day, seven days a week, is ideal. Make sure your social media manager sticks to it. 3. Stay Engaged with Current Events. While it can seem more prudent to act as if your agency and the brands you represent exist in a vacuum, it is more advisable to play off current events, holidays and major news items. This enables you to engage with ideas and issues that are top of mind, and works with Facebook's own algorithm to ensure that your posts are seen by a wider audience. 4. Balance the Types of Posts You Make. It is important to balance between text posts, images, videos and links. While an image, on average, reaches only 6% percent of your potential audience, a standard text post can reach anywhere from 11% to 19%. By varying the kinds of posts that you make, you appeal to the broadest range possible. This not only serves your needs better (and those of your clients), but also ups your chances for engagement every time. 5. Make Sure Your Look Is as Good as Your Words. Your updates are engaging, your responses are witty yet on-brand, and your posts are balanced. But, sounding great is only part of the battle; it is equally important that your Facebook page looks great. Make sure that your profile picture is a high-quality image that suits your client's brand, and that you have a great cover photo.
Marteq's insight:
A scoop for our Agency readers.
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A once-a-month blog, lonely Twitter feed or on-again/off-again email blast does not an inbound marketing campaign make. Key excerpt... Naturally, you wouldn’t write a check to just anyone who hangs out an “Inbound Expert” shingle. You want to find someone who has the chops to deliver some ROI. What qualities should you expect?
Marteq's insight:
We concur, and would add marketing automation expertise to the list. And the way we view the world: it should be atop the list.
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![What do you look for in a content marketing partner? [INFOGRAPHIC] | The MarTech Digest | Scoop.it](https://img.scoop.it/_KNElDAVcpI-5RvUUkSGBfL6dadsvGA8m9WNoVsbzkY=)
If you're considering outsourcing your content marketing, you'll want to review this infographic. Excellent content. TO ACCESS IT, CLICK ON THE IMAGE. Here's a snippet of what it offers... In order to aid marketers in this process, www.velocitypartners.co.uk made an infographic that categorizes content marketing partners into 20 groups, then provided each with an “archetype” for the group and an online directory to find specific suppliers. Further, we mapped all 20 against a basic price range. See this as a guide, not a rule.
Marteq's insight:
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A mix of digital and traditional is also proving the best way to drum up business, the survey found. While agencies considered referrals still the top way of finding new clients, marketers noted that aside from referrals, emails from agencies were the most common way they learned about new shops.
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81% of agencies say they use trusted offline data to best target digital advertising, according to survey results from eXelate.
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You want to know where agencies are going? Follow the world of IT services from the late 80's.