Marketers must place an emphasis on data, audience centricity and the lifetime value of customers

• Click Tracking: The Basics of Campaign (or UTM) Tagging
• Call Tracking: Gain Insight into Inbound Lead Sessions
• Lead Tracking: Determining Which Leads Are Converting

This guide summarizes main principles of lead generation that help getting more clients right away. It will clear up what is what in lead generation and how to use with max efficiency.

Sales - Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.

• About 58% of B2B marketers use content for lead generation while 55% use it for increasing customer engagement, the top two goals for B2B marketers in their content marketing strategies, according to Ascend2’s “2016 State of Content Marketing” survey report. 
• Separate research from DemandWave revealed that 61% of marketers rely on white papers for lead gen, followed closely by webinars at 58%, the top two tactics for driving leads.
• One interesting finding in Ascend2’s study was that reports and videos were deemed the most difficult content types to create, but they also ranked in the top three in terms of effectiveness. About three-fourths of marketers surveyed reported outsourcing most or all of their content marketing work.

See which lead generation strategies get the best results when it comes to attracting and nurturing leads in your sales funnel.

Taking a deeper look at the lead qualification data and comparing survey responses from companies under $50 million to companies in the next higher revenue band ($51 million to $250 million), we see that companies under $50 million are 124 percent less likely to add personnel that are specialists in lead qualification and nurturing. However, they are 10 percent more likely to enhance internal processes around lead management and service-level agreements (SLAs) and 72 percent more likely to enhance lead qualification skills. Couple those data points with the fact that companies under $50 million are 75 percent more likely to outsource lead qualification than companies between $51 million and $250 million and the story becomes clear.

What story is the data telling us? Companies that are under $50 million absolutely realize the importance of lead qualification and nurturing, but are not quite ready/willing/able to hire specialists to support and enhance the required processes. Adopting lead qualification then becomes only one part of an emerging company employee’s job responsibility. Considering the willingness to invest in outsourcing lead qualification, one could surmise that emerging company decisionmakers have prior experience at larger companies where lead qualification was impactful to the business. Outsourcing lead qualification requires modifications to internal processes, which is why companies under $50 million will invest time in formalizing the lead handoff processes. There is also a willingness to invest in enhancing skills necessary to manage the external lead qualification providers. 

1. Web insights and inbound marketing
2. Content marketing
3. Social media marketing
4. Lead nurturing
5. Lead scoring
6. Measuring and optimization
7. Aligning sales and marketing

This infographic facts, statistics, & explanations on how social media strategy can make or break your company's lead generation & when it's best to use each platform.

1. If you are generating leads — don't ever rely just on one source. We utilise 35 different sources and we are continuously discovering new ones. If you rely just on one source (like LinkedIn or Twitter), you will hit the ceiling very soon.
2. Generating leads in developing countries is a nightmare. 
3. (Company) Databases are dead. And I am not even talking about the old school company database websites. You would be surprised if you knew how much data from Angel.co, Dealroom.co or CrunchBase is actually out of date.
4. One third of companies I've been in contact with have no idea who is their usual customer. You wouldn't believe how many times I've heard:“my usual customer / target audience is someone who wants my product”.
5. Reject controversial businesses.