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Scoop.it!
Big data promises to upend the business intelligence market, but it won't do so until the tools around it become easier to use Via Peter Azzopardi, Patrick Bouillaud 
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Scoop.it!
How do my online shop’s marketing channels actually perform? Google AdWords, Facebook advertisements, affiliate sites, partner network – where should I invest my time and money to optimize my ... Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
July 1, 2013 3:52 PM
This is an excellent and correct post. Every merchant already has all the informatoin they need. Problem isn't DATA it is integration. Integration is where you know your VIP customers, multi-buyers, prefer Wednesday sales and Bogos over Free Shipping and % off (note I've NEVER seen data supporting that conclusions and probably never will given the importance of free shipping). |
"Analysts can use BI tools, SAS, SQL command line, or even free-text search to access Hadoop now. Many options for all kinds of users."
Big data promises for big business