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Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.
Via Gust MEES
(From the article): Surprisingly enough, Facebook is giving DataSift the keys to the castle for free in exchange for helping it rapidly break into the market with the startup’s tech and relationships. DataSift will charge analytics firms a fee for queries, who will then mark up the price and sell it to brands.
If brands find the data valuable, it could draw them and their ad budgets closer to Facebook. Until now, Facebook has largely been a black box inside a walled garden. Marketers didn’t know what was said inside. DataSift and Topic Data let them peer inside.
This is awesome because we need better data from the Facebook to understand how to improve. We are always striving to do more and better. This helps us do that also on a larger scale.