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Amazon.com: Standard of Trust Leadership: Transforming Business Cultures Through Purpose, Performance, and Relationship Capital eBook: Robert Peters: Books

Amazon.com: Standard of Trust Leadership: Transforming Business Cultures Through Purpose, Performance, and Relationship Capital eBook: Robert Peters: Books | Daily Magazine | Scoop.it

Business strategy and information technology are not providing sustainable competitive advantage anymore!

 

If You Want your Organizational Culture to be a Strategic Weapon You Must Read This Book!

THE OFFICIAL ANDREASCY's insight:

The proliferation of emerging technologies and globalization, have vastly influenced the needs and demands of leaders and businesses in the 21st century.

 

As we enter a new era of organizational culture, the potential is there for leaders to conquer new grounds in terms of Relationship Capital and regardless of their level, become Relationship Capital Stars.

 

The complexity of the term and its ill-defined analysis relate to the lack of disparity in analysis and quantifiable evidence on the realm of human behavior.

 

Thankfully, this is no longer a reality with the insights and strategies provided by Robert Peters in this well-researched book on how to reach a high standard of Trust Leadership through addressing Purpose, Performance, and Relationship Capital.

 

The latter, according to the author are prerequisites to flourish and nurture in our digitally-mediated, hyper-connected business world.

 

Briefly put, if you want your business organization’s culture to stand out and thrive, read the advice on this book and become a Standard of Trust.

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What artisanal brands can teach us about using technology to humanize business

What artisanal brands can teach us about using technology to humanize business | Daily Magazine | Scoop.it

"In an increasingly automated world of interconnected everything, consumers are craving customized products they can emotionally connect with ..."


Via Leona Ungerer, juandoming
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Learn Why Relationship Capital Is As Powerful As Financial Capital

Learn Why Relationship Capital Is As Powerful As Financial Capital | Daily Magazine | Scoop.it
Business leaders must balance short-term financial performance with investments in capturing and crediting their company’s Relationship Capital account.
THE OFFICIAL ANDREASCY's insight:

Given the imminent reality of our hyper-connected and hyper-transparent business world, as Robert Peters puts it, it is extremely important to address Relationship Capital as an essential element to achieve the vision of a truly agile business.

 

Importantly, it is crucial to note that Relationship Capital is of equal if not more importance when compared to Fnancial Capital. This ascertainment derives from an evolution in the value and meaningfulness of hard, intangible assets which until recently, were regarded as having a significant contribution towards creating sustainable wealth for a person or corporate enterprise.

 

Now however, based on the pillars of Relationship Capital and the importance attributed to it, it essential that leaders opt for a balancing act between short-term, financial performance and investments in their business’ Relationship Capital accumulation.

 

As it is exceptionally put by Eric Schmidt, trust is the most important currency, which is empirically justified by the Self-Determination Theory, an explicit well-defined theory of human motivation.

 

Robert Peters takes all the above into consideration to elaborate on the need and strategies to bring about change and nurture an ecosystem of trust and more meaningful and engaged loyal culture within businesses, through Relationship Capital process. Above all, he succeeds to interweave the mediation role of knowledge management and evolution in contemporary organizational culture. 

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Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K.’s lesson for marketers: Honesty is the best strategy | Daily Magazine | Scoop.it
Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.

 

Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.

 

In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:

 

“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”...


Via Martin Gysler
Team Blue Striped Tigers's curator insight, April 12, 2016 2:41 AM
Louis C.K's online marketing lessons: Build relationships, work toward long-term relationships with your customers, create a reasonable price, and read up on the Stop Online Piracy Act. But really, honesty is the best strategy.