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Twitter’s livestreaming service, Periscope, is the talk of the social marketing world. Yes, it’s another great point of presence for consumers to interact with the brands they love or are just finding out about, but Periscope has more powerful applications for brands and individuals than appear on the surface. Sure, it’s awesome to be a supremely talented social marketer that’s out there pitching Periscope or Meerkat, but why? Why should brands use it?
Who else is excited to incorporate Periscope into their marketing strategies?