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Scoop.it!
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re Via janlgordon 
Scoop.it!
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler
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There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Read more: http://bit.ly/HO3oZ5 Via Martin Gysler
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Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.
By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!
Read more: http://bit.ly/IRUGGH Via Martin Gysler
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Scoop.it!
Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler
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Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.
There is Work to Be Done Before Your Team Begins:
There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.
Read more: http://bit.ly/M0gEc7 Via Martin Gysler
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The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
What is Pinterest?
Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.
Take a look at this Shareaholic January 2012 referral traffic report.
Read more: http://bit.ly/HPeRkH Via Martin Gysler
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Get Organized and Be More Effective on LinkedIn Successful communications on LinkedIn can come down to this three-part process. Create a LinkedIn Checklist Create a Communications Calendar Schedule Your CommunicationsLinkedIn Expert Advice: Create a LinkedIn Checklist of Daily Updates and Posts The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist. A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use. Read more: http://bit.ly/I2Konq Via Martin Gysler
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Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.
1. Advertising and infographics rule the b2b marketing pins
Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?
Read more: http://bit.ly/Jc8ObA Via Martin Gysler
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Great stuff