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If it's Innovation it's here! https://officialandreascy.blogspot.com
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THE OFFICIAL ANDREASCY
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Facebook’s algorithms are sometimes a problem for fan pages who publish only a few posts. The problem is that they don’t appear in the stream of their fans. With this new feature, that could change, if the fan... activates this new option. Interesting! [note Martin Gysler]
Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.
This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.
Via Martin Gysler 
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Social Networking for Kids - Yoursphere is a safe kids only social networking site. The site is free and is exclusively for children and young people through age 18.
Read more:
Via Gust MEES
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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler
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Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.
There is Work to Be Done Before Your Team Begins:
There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.
Read more: http://bit.ly/M0gEc7 Via Martin Gysler
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler
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There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Read more: http://bit.ly/HO3oZ5 Via Martin Gysler
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Wo Hoo an amazing must-read post [note mg]
The most complete guide you can get for LinkedIn groups without buying my book!
My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!
Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member.
Read more: http://bit.ly/IlW1BP Via Martin Gysler
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Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.
1. Advertising and infographics rule the b2b marketing pins
Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?
Read more: http://bit.ly/Jc8ObA Via Martin Gysler
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It’s hard to tell whether it’s a case of correlation or causation, but according to a new study published this week, employees who are super active on social networking sites have a very different idea of what is appropriate workplace behavior than other workers.
For starters, active social networkers — defined in the 2011 National Business Ethics Survey, a study published this week by the nonprofit Ethics Resource Center (ERC) as people who spend more than 30 percent of the workday participating on social networking sites — are much more likely to view their current jobs as temporary. 72 percent of active social networkers polled said they plan to change employers within the next five years, compared to 39 percent of non-active social networkers. Via Martin Gysler
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The following interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and the Boston Globe, is the CEO of RockTech, and author of The Power in a Link: Open Doors, Close Deals and Change the Way you do Business Using LinkedIn (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller to build software tools that help corporations increase productivity through quicker adoption of underutilized technologies. The interview has been edited for clarity. A lot of people see LinkedIn as a recruiting or job hunting network. What are some of the other ways professionals can put LinkedIn to work, once they’ve landed that dream job?
I think one of the key ways to think about it is really a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones... Via Martin Gysler
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You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]
Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.
Read more: http://www.socialmediaexaminer.com/social-media-community-management/ Via Martin Gysler, Anne Thomas
DelaneyKMedia's comment,
February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
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Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler
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Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.
Read more: http://bit.ly/KkfOb7 Via Martin Gysler
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Here is the outline of the main ideas we developed below :
1- Advantages of Facebook in Education
Read more: http://www.educatorstechnology.com/2012/06/ultimate-guide-to-use-of-facebook-in.html
Via juandoming, Gust MEES
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A recent study has confirmed that the search engine Google is changing your brain and altering the way it works, seriously. But then again, this really shouldn’t come as a surprise since any new technology is going to change the way that our neurons fire and brain works. Anyways, a group of people got money for a study called “The Google Effect” led by Betsy Sparrow at Columbia University. Findings from the study led by Betsy were published in the popular journal, “Science.”
How is Google changing your brain? What did The Google Effect study find?
Contrary to popular myth that using the internet is making people dumber, that wasn’t what the researchers found. What they found was the fact that using the Google search engine causes the brain to reorganize its memories for information. Instead of relying on what is called “Rote memory,” people are using new technology such as their computers and Google to get the job done. In other words, instead of people using their brains directly to pull up information are basically saying, “I can just quick go Google it instead of try to test my memory.”
Read more: http://ow.ly/beRij Via Martin Gysler
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The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
What is Pinterest?
Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.
Take a look at this Shareaholic January 2012 referral traffic report.
Read more: http://bit.ly/HPeRkH Via Martin Gysler
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Get Organized and Be More Effective on LinkedIn Successful communications on LinkedIn can come down to this three-part process. Create a LinkedIn Checklist Create a Communications Calendar Schedule Your CommunicationsLinkedIn Expert Advice: Create a LinkedIn Checklist of Daily Updates and Posts The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist. A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use. Read more: http://bit.ly/I2Konq Via Martin Gysler
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Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.
By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!
Read more: http://bit.ly/IRUGGH Via Martin Gysler
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With the rise of social networking sites like Facebook and LinkedIn, it has never been easier to build and maintain a network.
One quick press of a button can bring a new person into your network, or remove one permanently. Make a quick scan of update feeds and you can feel up-to-date on what everyone around you is up to. Gone are the days when you had to set aside several hours a week to call connections to ask how their vacation was or how their family was doing. All the pictures are right there for you to peruse and comment on.
MORE RELATED TO THIS STORY Facebook is about interaction, it's not about sales Developing a social media plan for your business How to build a great reputation onlineVia Martin Gysler
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If you search the best social network for you and your business, here you'll find an amazing list
This is a list of major active social networking websites and excludes dating websites (see List of online dating websites). For defunct social networking websites, see List of defunct social networking websites.
Via Martin Gysler
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The issue of duplicate content is a rather contentious one in the world of Search-Engine Optimization. There were for many years – and perhaps still to this day – myths floating round about duplicate content penalties.
You see, back when search engines first started to become popular, it was easy to rank in the top spots for your keywords by stuffing your website full of keywords. The black hat community used the same article on multiple pages and the search engines gave them good rankings. Thankfully, the algorithms are much more sophisticated these days and so are the users... Via Martin Gysler
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Liraz Margalit: "[Tinder's] runaway success cannot be attributed solely to singles looking for quick hook-ups. The counter-intuitive truth is that Tinder actually provides users with all the information they need to make an informed first impression about a potential long-term mate. And it does so by matching our human evolutionary mechanism."