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How To Use Content Marketing To Make Your Competition Irrelevant

How To Use Content Marketing To Make Your Competition Irrelevant | Daily Magazine | Scoop.it
This is content that aligns with your audience’s interests while simultaneously generating demand for your product or service.

Via Peg Corwin, massimo facchinetti
Peg Corwin's curator insight, April 14, 2018 9:50 AM

Avoid creating content that does not convert or does not connect with your audience's needs, pains and interest. Focus on "Core content" which is the intersection of what your audience cares about and the value your business provides. See 5 customer research questions.

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A Case Study in Excellent Content Curation

A Case Study in Excellent Content Curation | Daily Magazine | Scoop.it
Today's example of content curation to emulate is a roundup taken from Scott Monty's very popular blog.
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Rescooped by THE OFFICIAL ANDREASCY from Mastering Facebook, Google+, Twitter
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How Frequently Should I Publish on Social Media? A HubSpot Experiment

How Frequently Should I Publish on Social Media? A HubSpot Experiment | Daily Magazine | Scoop.it
When it comes to posting on Facebook and LinkedIn, remember that you may only have between two and five posts per week that will get distribution by the networks' news feeds. With that in mind, focus on the quality of each post (and the content preferences of your audience), and aim to get more likes, comments, and shares as your metrics of success to build up your audience and to make the news feed algorithms work for you.

Via Peg Corwin, massimo facchinetti
Peg Corwin's curator insight, September 30, 2017 9:50 AM

Learn how to maximize your social media marketing results with an appropriate posting frequency on each social network. "When it comes to posting on Facebook and LinkedIn, remember that you may only have between two and five posts per week that will get distribution by the networks' news feeds. With that in mind, focus on the quality of each post (and the content preferences of your audience), and aim to get more likes, comments, and shares as your metrics of success to build up your audience and to make the news feed algorithms work for you."

Rescooped by THE OFFICIAL ANDREASCY from MarketingHits
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How to Promote Your Content to Influencers

How to Promote Your Content to Influencers | Daily Magazine | Scoop.it
Today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process.

Via Peg Corwin, Brian Yanish - MarketingHits.com
Peg Corwin's curator insight, January 8, 2015 7:43 AM

Content promotion is all about influencers.  Do you agree?