Daily Magazine

Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.

First, 66% of all social media posts are or include images.

Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.

And, it’s not just limited to social media…Content with relevant visuals also gets 94% more views than content without. Even social media platforms now focus on images in their redesigns....

Via Jeff Domansky, Javier Sánchez Bolado

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....

• 63% of social media is made up of images according to Citrix.
• Photos account for 93% of the most engaging posts on Facebook according to Socialbakers.
• Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebookaccording to KissMetrics.
• On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
• Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog.
• Instagram currently has 300 million monthly active users and 70 million new photos are shared each day.

Via Jeff Domansky, Gust MEES