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5 Most Common Reasons why Influencer Marketing Fails - onalytica

5 Most Common Reasons why Influencer Marketing Fails - onalytica | Daily Magazine | Scoop.it
From www.onalytica.com - January 27, 2017 3:59 AM

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises the hiatus that is left between blue sky thinking and operational reality is arguably larger than the shock of a Trump news conference. In a time where brands often say “Influencer Relations is a core part of our strategy” and “we have not engaged with influencers yet” in the same sentence, something needs to change.


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The New Advertising: From Display To Engagement To Conversion--W/ Storytelling!

From www.slideshare.net - January 29, 2015 11:10 PM
There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these…
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Kred: A Platform for Measuring and Influencing Your Social Media Presence

Kred: A Platform for Measuring and Influencing Your Social Media Presence | Daily Magazine | Scoop.it
From www.simply-communicate.com - July 15, 2013 4:05 PM
Measure & influence your social media presence with @Kred http://t.co/1BeEteOkIR #ESN #socbiz #internalcomms #e20 #socialmedia #gamification

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Ron Sela's curator insight, July 15, 2013 6:06 AM

Kred: A Platform for Measuring and Influencing Your Social Media Presence
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Daily Magazine | Scoop.it
From www.sparringmind.com - September 24, 2012 6:17 AM

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !
Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !
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Algorithm Measures Human Pecking Order - Technology Review

Algorithm Measures Human Pecking Order - Technology Review | Daily Magazine | Scoop.it
From www.technologyreview.com - January 17, 2012 9:45 AM
The way people copy each other's linguistic style reveals their pecking order.

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Leader Storytelling: The Pivotal Stories You Should Be Able to Tell

Leader Storytelling: The Pivotal Stories You Should Be Able to Tell | Daily Magazine | Scoop.it
From firstround.com - July 28, 2016 12:55 AM
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.

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Why is Empathy the Key to Good Storytelling? The Answers...

Why is Empathy the Key to Good Storytelling? The Answers... | Daily Magazine | Scoop.it
From www.indiewire.com - October 1, 2014 4:30 PM
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.
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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Daily Magazine | Scoop.it
From www.copyblogger.com - June 30, 2013 4:18 PM
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

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Intriguing Networks's curator insight, July 1, 2013 6:45 AM

Great stuff
Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | Daily Magazine | Scoop.it
From www.business2community.com - July 12, 2012 2:34 AM

My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..

 

Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.

 

Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...

 

Included in this piece is a tip sheet to help you raise your score.

 

How does Klout measure your score?

 

**The number of people you influence + how much you influence them + how influential they are = your Klout Score

 

What goes into your score?

 

**Retweets and mentions

 

**Comments, wall posts and likes

 

**Tips, to-do's, done

 

**Comments, shares, +1s

 

Each user gets 5 +K each day to distribute to other users they consider influential

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic + tip shee

                   

:Infographic by: RM Sorg WallStreetBranding

 

Read article and see infographic here: [http://bit.ly/NhrOaZ]


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janlgordon's comment, July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!
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