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"Every content marketer has been there. You publish a post you think will make waves… and it just sits there, gathering internet dust.
There’s a reason why we call it “going viral” - it’s because there’s often very little control over it. The one thing we do have control over, however, is creating the conditions necessary for the virus to grow.
That’s why it’s important to constantly keep up with the way that people view and share our content. And there’s no denying that the biggest player in digital chatter right now is instant messaging app, WhatsApp. Here’s why I think you need to pay it more attention."
Via John van den Brink, Olivier Milo
