Here are five important steps to creating a successful social media strategy in 2017.
Via Daniel Watson
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THE OFFICIAL ANDREASCY
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If you can get many people to view, consume and enjoy your content, great! But the objective is to convert fans into customers. The only way to know if you're Via Os Ishmael, malek
THE OFFICIAL ANDREASCY's insight:
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas 
Dejan Nikolic's curator insight,
March 20, 2016 4:39 PM
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas 
malek's curator insight,
March 20, 2016 6:41 PM
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas 
Heidi Joseph's curator insight,
March 21, 2016 3:22 AM
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas
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Social Media trend forecasting season is upon us, and while I'm sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It's always good to keep these trends in mind when planning your budget for the coming year or strategizing new projects and events. Being agile enough to lean into big, new waves like Periscope or Snapchat will assure your company sustained success, as it changes with the audience instead of after it.
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If you want to hire a marketing company, consider both value and price. Buying on value is important. But price is a practical consideration.
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Carla Richardson's curator insight,
June 9, 2013 7:11 AM
Do you know what's a Mashup or an Avatar? Social Media can be confusing. This article helps to explain some of the basic terms. Very useful indeed! |
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Small business owners may find it challenging navigating through the fast-paced world of social media. Via Daniel Watson, ismokuhanen
THE OFFICIAL ANDREASCY's insight:
Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.
judyhaar's curator insight,
March 27, 2016 11:49 AM
Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing. 
Dielle Web e Grafica's curator insight,
March 28, 2016 10:30 AM
Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing. 
Kate Marsh's curator insight,
March 28, 2016 11:23 AM
Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.
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In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience.... Via Jeff Domansky, Andrea Rossi, Os Ishmael, malek
Jeff Domansky's curator insight,
December 4, 2015 1:11 AM
Find out which up-and-coming content types you should be testing in 2016 for your content program. 
2DiFore Marketing Solutions's curator insight,
December 23, 2015 7:50 AM
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. We wish a wonderful Christmas and a very prosperous New Year! The Team at 2DiFore Marketing Solutions!
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"How can you measure the return on investment or ROI of your social media marketing endeavors? There are a number of ways to calculate it." Via Level343, Brian Yanish - MarketingHits.com, Olivier Milo
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![Benefits of Social Media Marketing [Infographic] | Daily Magazine | Scoop.it](https://img.scoop.it/IylrEw5sZLcM3ZVX-lYNzTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media marketing facts, figures, and statistics are displayed in this handy infographic. Via Herve Peitrequin, Link4Lead, Martin (Marty) Smith, Ivo Nový
Martin (Marty) Smith's comment,
July 29, 2013 5:56 PM
Not sure I agree with Tim. Social is social. The fact that Pharma is all wound up on itself is more a reflection of pharma than the way the web works. Google makes no distinction betrween pharma content and any other type. Pharma is the one who binds itself up in knots, but universal content and social marketing axioms still apply.
Tim Mustill's comment,
July 30, 2013 8:48 AM
I agree the axioms apply Martin but sadly, due to the self -inflicted knots you refer to and regulation there are some aspects of B2C that are just not practical for prescription medicines. Thankfully the barriers are slowly coming down with more big pharma embracing at least some elements of social media.
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Twitter Hashtag analytics tools can help you report on and analyze the traffic for a particular hashtag on twitter. In this article we discuss 3 great tools. Via Gerrit Bes, Michael Q Todd, Victor Sur
Chris Lentzy's curator insight,
July 18, 2013 4:44 AM
I have a number of people who are addicted to hashtag tracking. If you are are one of these people here are 3 tools you can use. 
Amanda Hoffmann's curator insight,
July 26, 2013 9:18 PM
TWITTER ANALYTICS TOOLS How to use hashtags for insights and engagement |
Social media planning is always underestimated or ignored - leading to disjointed programs and erratic messaging. Putting some thought into developing a clear approach is an advantage that will be required to face the growing challenges of 2017.