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Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work. Via Os Ishmael, malek 
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Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...
THE OFFICIAL ANDREASCY's insight:
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Two Pens's curator insight,
April 12, 2013 12:15 PM
I learned this tactic in my fiction writing and applied it to my business writing: people love to hear about "firsts." Think about the first time you rode a bike, the first time you were kissed, the first time you got really, really mad... A business origin story is about the first time the idea and the passion came to you. Very powerful. 
Mike Ellsworth's curator insight,
April 15, 2013 10:34 PM
Karen Dietz's insight:
Colleague David Lee once again comes through with a great blog post all about business origin stories.
Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story.
We all have our origin stories. They are the lifeblood of organizations.
Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show! ME insight: This is a cute video with a big lesson wrapped around it. |
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Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
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