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Pinterest for Bloggers – Image Based Content Marketing

From www.bloggingtips.com - May 8, 2012 1:01 AM

The penetration of Pinterest in social media proves two things:

there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.

If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

What is Pinterest?

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

Take a look at this Shareaholic January 2012 referral traffic report.

A Three-Step Process to LinkedIn Communication Success

From linkedintobusiness.com - May 8, 2012 1:00 AM

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

Create a LinkedIn Checklist Create a Communications Calendar Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

A Beginner’s Guide to Conversion Goals in Google Analytics

From www.searchenginejournal.com - May 8, 2012 1:00 AM

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.

Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.